Danone has recently revealed their new partnership with global sensation, Shakira, for their upcoming Activia marketing campaign. This highly anticipated initiative is said to be the company’s most extensive and intricate campaign to date, titled ‘Dare to Feel Good’. The campaign will encompass various platforms, including digital, print, and television advertising. The commercial, featuring Shakira dancing in a mystical forest while being showered with golden stardust, is set to air in over 50 countries starting March 16th. The advert’s soundtrack will feature Shakira’s song, ‘Dare (La La La)’, from her latest album, ‘Shakira’, scheduled for release on March 25th. Danone’s probiotic yoghurt, Activia, is one of the company’s leading brands sold in more than 70 nations worldwide.
