De’Aaron Fox, the star player of Kings, has made NBA history by securing an exclusive endorsement deal with Under Armour at the start of the season. As the face of the Kings franchise, Fox has become the first NBA athlete to sign with Curry Brand, which was launched in 2020. Exciting times await for Fox and his fans as he sets a new precedent in the league.
According to Shams, De’Aaron Fox, the All-Star guard for the Sacramento Kings, is in the final stages of securing an endorsement deal with Curry Brand, which would make him the first NBA player to sign with Stephen Curry’s signature line of products under Under Armour. This move by Under Armour indicates their continued growth in the basketball market since they acquired Steph a few years back. While the details of the contract remain unknown, it is safe to assume that both Fox and Curry, as well as the Nike brand, will benefit financially from this partnership.
According to Shams, Stephen Curry recently started his own brand with Under Armour and has now added De’Aaron Fox as its first endorsement contract signee. Fox is considered one of the NBA’s best point guards.